Swiggy`s Delivery Model

In 2012, Majety, a BITS Pilani and IIM Calcutta alumnus who worked as a trader at an investment bank in the UK, met Nandan Reddy (Reddy), another BITS Pilani alumnus. Reddy was working as a consultant and had built a startup “Galla” around a tablet-based point-of-sale (POS) for restaurants after heading operations of SourcePilani, India’s first rural business process outsourcing (BPO).

During 2012-2013, both Majety and Reddy came together to build a platform called “Bundl”, a logistics aggregator for e-commerce companies. However, things didn’t work out quite the way Majety and Reddy wanted and Bundl was shut down in June 2014. But, working on Bundl and tracking the logistics space made both realize the potential of hyperlocal delivery in Indian metros. After the shutdown of Bundl, Majety and Reddy planned to get into hyperlocal delivery. ..